{"id":6596,"date":"2016-03-03T17:11:20","date_gmt":"2016-03-03T22:11:20","guid":{"rendered":"http:\/\/localhost:10028\/uncategorized\/pharmaceutical-industry-spends-shocking-amount-advertising\/"},"modified":"2016-03-03T17:11:20","modified_gmt":"2016-03-03T22:11:20","slug":"ilac-endustrisi-sok-edici-miktar-reklam-harcamasi","status":"publish","type":"post","link":"https:\/\/napolilaw.lemonadestand.org\/tr\/article\/ilac-endustrisi-sok-edici-miktar-reklam-harcamasi\/","title":{"rendered":"\u0130la\u00e7 Sekt\u00f6r\u00fc Reklama \u015eok Harcama Yap\u0131yor"},"content":{"rendered":"<p>Re\u00e7eteli ve re\u00e7etesiz sat\u0131lan ila\u00e7lar\u0131n k\u00e2r\u0131 \u00e7ok y\u00fcksek olsa da, ara\u015ft\u0131rma ve geli\u015ftirmeye yeterince harcanm\u0131yor. \u015ea\u015f\u0131rt\u0131c\u0131 bir \u015fekilde, \u00e7ekilecek fon eksikli\u011finden de\u011fil, bunun nedeni ila\u00e7 end\u00fcstrisidir. <a href=\"http:\/\/www.sciencedaily.com\/releases\/2008\/01\/080105140107.htm\" target=\"_blank\" rel=\"noopener\">Promosyona (pazarlama, halkla ili\u015fkiler ve reklamc\u0131l\u0131k) ara\u015ft\u0131rma ve geli\u015ftirmeye harcad\u0131\u011f\u0131n\u0131n neredeyse iki kat\u0131 kadar harcama yap\u0131yor<\/a>, York \u00dcniversitesi ara\u015ft\u0131rmas\u0131na g\u00f6re. Bu multi-milyar dolarl\u0131k \u015firketler, kanseri tedavi edecek, diyabet hastalar\u0131na yard\u0131mc\u0131 olacak ve di\u011fer ciddi hastal\u0131klar\u0131 olan insanlara m\u00fcmk\u00fcn olan en etkili, g\u00fcvenli ila\u00e7lar\u0131 \u00fcreterek insanlara umut verecek ila\u00e7lar yaratarak d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki insanlara yard\u0131m etme y\u00fck\u00fcml\u00fcl\u00fcklerini yerine getirmek yerine, odaklanmaya odaklan\u0131yor. \u00fcr\u00fcnlerini halka tan\u0131tmak i\u00e7in reklamlar ve markala\u015fma \u00fczerine. Bu, \u00fcr\u00fcnlerinin g\u00fcvenli\u011finde ve etkinli\u011finde b\u00fcy\u00fck bir bo\u015fluk b\u0131rak\u0131r. Her y\u0131l piyasaya binlerce yeni ilac\u0131n akmas\u0131 ve ABD G\u0131da ve \u0130la\u00e7 \u0130daresi&#039;nin zaten inceleme ve testlerle a\u015f\u0131r\u0131 y\u00fcklenmi\u015f olmas\u0131 nedeniyle, ila\u00e7 \u015firketlerine \u00fcr\u00fcnlerinin g\u00fcvenli oldu\u011fundan emin olmak i\u00e7in ayr\u0131lan b\u00fct\u00e7enin \u00e7ok az\u0131na g\u00fcvenemeyece\u011fimiz a\u00e7\u0131kt\u0131r. \u00fcr\u00fcn testi. Bu dikkate al\u0131nd\u0131\u011f\u0131nda, re\u00e7eteli ila\u00e7lar\u0131n neden olmalar\u0131ndan sorumlu olmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fildir. <a href=\"http:\/\/ethics.harvard.edu\/blog\/new-prescription-drugs-major-health-risk-few-offsetting-advantages\" target=\"_blank\" rel=\"noopener\">2,74 milyon ciddi komplikasyon<\/a>Harvard \u00dcniversitesi Etik Merkezi&#039;ne g\u00f6re her y\u0131l 1,9 milyon hastaneye yat\u0131\u015f ve 128.000 \u00f6l\u00fcm. Bu rakamlar sadece ila\u00e7lar\u0131n\u0131 re\u00e7ete edildi\u011fi gibi alan hastalar\u0131 yans\u0131tmaktad\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h2>2008 York \u00dcniversitesi \u00c7al\u0131\u015fma Bulgular\u0131<\/h2>\n<p>&nbsp;<\/p>\n<p>York \u00dcniversitesi&#039;ndeki ara\u015ft\u0131rmac\u0131lar, ila\u00e7 end\u00fcstrisinin tan\u0131t\u0131ma, ara\u015ft\u0131rma ve geli\u015ftirmeye harcad\u0131\u011f\u0131n\u0131n neredeyse iki kat\u0131 kadar harcama yapt\u0131\u011f\u0131n\u0131 buldu. 2004 y\u0131l\u0131nda end\u00fcstrinin sat\u0131\u015flar\u0131 $235.4 milyar idi ve sat\u0131\u015f dolar\u0131n\u0131n 24.4%&#039;sini reklam ve di\u011fer tan\u0131t\u0131m bi\u00e7imlerine harcarken, ara\u015ft\u0131rma ve geli\u015ftirmeye yaln\u0131zca 13.4% harcad\u0131. Ara\u015ft\u0131rmac\u0131lar, bir\u00e7ok ki\u015finin y\u0131llard\u0131r \u015f\u00fcphelendi\u011fi \u015feyi a\u00e7\u0131k\u00e7a g\u00f6sterdiler: end\u00fcstrinin, en iyi ihtimalle ikincil bir neden olan tedaviler ve ila\u00e7 tedavisi yoluyla d\u00fcnyaya yard\u0131m etme niyetiyle, yaln\u0131zca k\u00e2r odakl\u0131 oldu\u011funu.<\/p>\n<p>&nbsp;<\/p>\n<h2>H\u0131zland\u0131r\u0131lm\u0131\u015f, Yetersiz Finanse Edilen Ara\u015ft\u0131rma ve Geli\u015ftirme, G\u00fcvenli Olmayan \u00dcr\u00fcnlere Yol A\u00e7\u0131yor<\/h2>\n<p>&nbsp;<\/p>\n<p>G\u0131da ve \u0130la\u00e7 \u0130daresi (FDA) piyasaya s\u00fcr\u00fclmeden \u00f6nce t\u00fcm yeni ila\u00e7lar\u0131 g\u00fcvenlik a\u00e7\u0131s\u0131ndan test ederken, \u00f6zellikle g\u00fcvenli olmayan bir\u00e7ok ilac\u0131n y\u0131llar sonra ciddi sa\u011fl\u0131k sorunlar\u0131na neden oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, yeterince kapsaml\u0131 bir i\u015f yapmak i\u00e7in ne zaman\u0131 ne de kayna\u011f\u0131 vard\u0131r. veya daha da k\u00f6t\u00fcs\u00fc, hamile kad\u0131nlar taraf\u0131ndan al\u0131nd\u0131\u011f\u0131nda do\u011fum kusurlar\u0131. T\u00fcm test s\u00fcreci, kendi yap\u0131m\u0131 nedeniyle de olsa, ila\u00e7 end\u00fcstrisi taraf\u0131nda da aceleye getirildi ve yetersiz finanse edildi. Sekt\u00f6r ola\u011fan\u00fcst\u00fc bir \u015fekilde b\u00fcy\u00fcrken, 1990&#039;da $40 milyar olan re\u00e7eteli ila\u00e7 sat\u0131\u015flar\u0131n\u0131 1990&#039;a kadar art\u0131rd\u0131. <a href=\"https:\/\/www.drugwatch.com\/lawsuits\/\" target=\"_blank\" rel=\"noopener\">$234 milyar<\/a> Drug Watch&#039;a g\u00f6re 2008 y\u0131l\u0131nda ABD b\u00fcnyesinde milyonlarca insan\u0131n sa\u011fl\u0131\u011f\u0131 pahas\u0131na olmu\u015ftur. Bu g\u00fcvenli olmayan ila\u00e7lar\u0131n \u00e7o\u011fu, fel\u00e7, kalp krizi, her t\u00fcr kanser, do\u011fum kusurlar\u0131, \u00f6l\u00fcm ve di\u011fer binlerce zay\u0131flat\u0131c\u0131, ya\u015fam\u0131 mahveden hastal\u0131k gibi ya\u015fam\u0131 tehdit eden veya ya\u015fam\u0131 s\u00fcrd\u00fcren ko\u015fullara neden olur.<\/p>\n<p>&nbsp;<\/p>\n<p>Bir \u015firketin etik olmayan ticari uygulamalar\u0131 nedeniyle g\u00fcvenli olmayan bir ila\u00e7 nedeniyle yaraland\u0131ysan\u0131z veya hastaland\u0131ysan\u0131z, \u00f6nemli miktarda tazminat almaya hakk\u0131n\u0131z olabilir. New York&#039;taki deneyimli g\u00fcvenli olmayan ila\u00e7 avukatlar\u0131m\u0131zla bug\u00fcn hukuk b\u00fcrolar\u0131nda ileti\u015fime ge\u00e7in. <a href=\"\/tr\/\">Napoli Shkolnik <\/a> yasal se\u00e7eneklerinizi g\u00f6r\u00fc\u015fmek i\u00e7in 212-397-1000 numaral\u0131 telefondan.<\/p>","protected":false},"excerpt":{"rendered":"<p>Re\u00e7eteli ve re\u00e7etesiz sat\u0131lan ila\u00e7lar\u0131n k\u00e2r\u0131 \u00e7ok y\u00fcksek olsa da, ara\u015ft\u0131rma ve geli\u015ftirmeye yeterince harcanm\u0131yor. \u015ea\u015f\u0131rt\u0131c\u0131 bir \u015fekilde, \u00e7ekilecek fon eksikli\u011fi de\u011fil\u2026<\/p>","protected":false},"author":3,"featured_media":6398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[776],"tags":[],"class_list":["post-6596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmaceutical-litigation"],"acf":[],"page_builder_type":"gutenberg","gutenberg_data":[],"_links":{"self":[{"href":"https:\/\/napolilaw.lemonadestand.org\/tr\/wp-json\/wp\/v2\/posts\/6596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/napolilaw.lemonadestand.org\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/napolilaw.lemonadestand.org\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/napolilaw.lemonadestand.org\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/napolilaw.lemonadestand.org\/tr\/wp-json\/wp\/v2\/comments?post=6596"}],"version-history":[{"count":0,"href":"https:\/\/napolilaw.lemonadestand.org\/tr\/wp-json\/wp\/v2\/posts\/6596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/napolilaw.lemonadestand.org\/tr\/wp-json\/wp\/v2\/media\/6398"}],"wp:attachment":[{"href":"https:\/\/napolilaw.lemonadestand.org\/tr\/wp-json\/wp\/v2\/media?parent=6596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/napolilaw.lemonadestand.org\/tr\/wp-json\/wp\/v2\/categories?post=6596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/napolilaw.lemonadestand.org\/tr\/wp-json\/wp\/v2\/tags?post=6596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}