Hunter Shkolnik of Napoli Shkolnik PLLC, who represents plaintiffs in the MDL, said that at this point in the epidemic \u2014 which caused average U.S. life expectancy to drop in 2015 and 2016, according to federal researchers \u2014 no company will want to be the one that keeps marketing opioids directly to physicians.<\/p>\n
\u201cI think we\u2019re entering a new phase, and hopefully we\u2019re rolling the clock back to 20-some years ago, when doctors thought twice about ever using an opioid,\u201d Shkolnik said.<\/p><\/blockquote>\n
Purdue\u2019s move to reduce budgets and shift advertising priorities does raise questions of timing, attorneys said, noting the company resolved a criminal case with the U.S. Department of Justice a decade ago for $600 million over its marketing of OxyContin.<\/p>\n
\u201cIt\u2019s a positive, good step, but it\u2019s just a little too late,\u201d Shkolnik said. \u201cYou would have thought $600 million in fines, indictments, would have stopped this 10 years ago, but it didn\u2019t.\u201d<\/p>\n
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